What is IDFA and Why Apple Killed it: Everything Marketers Need to

Apple IDFA Privacy Changes: What Marketers Need to Know idfa meaning Advertisers loved the ability that IDFAs give them to accurately track users of iOS devices A particular iOS device being assigned a single IDFA means that if idfa android First, developers checked if marketing tools besides IDFA fall under Apple's definition of not-so-private For instance, initially many

mpbl meaning IDFA and GAID doesn't mean that measurability is non-existent on mobile now