The Benefits of Mobile in a Post-IDFA Landscape

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Opting out of being tracked via an IDFA won't prevent people from seeing ads, it just means that those ads will be less well targeted Apple

IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA Advertisers loved the ability that IDFAs give them to accurately track users of iOS devices A particular iOS device being assigned a single IDFA means that if

lucky wincc IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more  IDFA number – but what does this really mean for in-app advertising? what is a user's IDFA? An IDFA is a